Tip 7 — Quality of Audience
View count is the number everyone fixates on. It's also the least useful one.
Scroll Down to Read MoreThe Number That Misleads
A talk about "finding your purpose" gets a million views. The viewers are curious strangers. They'll never hire you, buy your book, or refer you to anyone. The talk felt good to watch and they moved on.
That's not reach. That's noise.
Two Talks. Very Different Outcomes.
Broad Topic
1,000,000
"Finding Your Purpose"
Curious strangers across every demographic. Watched, felt inspired, moved on. No bookings. No sales. No referrals.
Phone stays quiet.
Specific Topic
80,000
"Why CFOs Are the Wrong Person to Lead Digital Transformation"
10,000 of those views are C-suite executives at mid-to-large companies. They know exactly who this speaker is and what they do.
Phone starts ringing.
A specific topic pulls in fewer people and converts the ones who matter. A broad topic pulls in everyone and converts nobody.
Before You Obsess Over the Numbers
The narrower and more specific your topic, the more powerfully it pulls in the right audience. Specificity is not a limitation. It's a filter that makes sure the right people self-select.
If the right 10,000 people watched this, what would happen?
If the answer is compelling, you're on the right track. If you're not sure, that's worth figuring out before the talk goes live.
End of the Tip Series
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